The Range - Christmas Packaging

Hey! I hope everyone is keeping well and remaining positive through these uncertain times. I’m really missing my clients and being able photograph but have some great ideas lined up for when lockdown is over.

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Before the chaos of Covid-19 lockdown, I was working on a month long project for ‘The Range’ creating imagery for their Christmas 2020 packaging. Some of you may know that I started out my photography career working as part of ‘The Range’ studio photography team a few years ago, so it was great to get the opportunity to come back and do some freelance work for the company and to work some familiar faces.

All of these boxes need to be produced in advance in order to be on the shelves in time for December - so I fully embraced the Christmas spirit; covered in glitter I spent my days untangling lights and scattering fake snow to create the desired sets for the products.

There was a wide selection of different items to photograph, from trees, string lights and light up ornaments all requiring a slightly different approach, so I worked closely with the marketing and design teams to reach their specifications.

I really enjoyed the project and it was great to work on something a little bit different to my usual style of work. Take a look at a small selection of the images here and if you are shopping in ‘The Range’ this December, have a look for for some of my work.